John Lewis will continue showing dog neglect advert

Tue, 23 Nov 2010

John Lewis has said that it will continue to show its TV Christmas advert despite complaints that it "glamorises" dog neglect .

In the advert, a boy hangs up a stocking on an outdoor kennel but then leaves his dog in the wind and snow. Beverley Cuddy, editor of Dogs Today, said she was "horrified" by the advert, while 1,400 people have joined a Facebook campaign against it.

John Lewis said it had cut the scene from a shorter edit of the advert but not the longer version. It said a 60-second version with the dog scene still in would continue to run on "a few other occasions" up until 18 December. A spokesman added: "There are two new 30-second versions of the commercial which do not contain the dog scene."

The firm said the breed of dog used, a deerhound, was used to being outdoors and had not been harmed during the making of the advert. However, it apologised for any distress it had caused.

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